Vítor Cunha

Today's independent artists who want to build a professional music career are faced with a wide range of responsibilities in addition to creating music. In addition to artistic expression, they must master skills in design, music production, marketing, audio engineering, and photo editing. 

Often, these artists do not have the support of a production company or record label, which can lead to gaps in their mastery of all of these areas. In order to meet this growing demand and facilitate the artists' journey, Vítor Cunha founded Magroove.

Launched in 2019, Magroove offers two main services: digital distribution and a music discovery app powered by artificial intelligence. In the app, listeners can search for a song and receive recommendations of similar songs. The twist is that the recommendations are not influenced by the popularity of the artists, putting independent artists side by side with the big names. In addition to these services, the company is testing other features, such as building websites and an e-commerce platform, with the goal of providing comprehensive support for artists.

Vítor Cunha is a music producer and sound engineer with nearly a decade of experience. A graduate of the Audio and Video Institute (IAV) in São Paulo, he has technical skills as a sound engineer, applied audio electronics technician, and in-the-box mixer. This solid audio background and his extensive experience in the music market are essential elements he brings to the Magroove team. Vítor understands the challenges and difficulties faced by independent artists and has worked as a consultant for numerous studios in Brazil. With his knowledge and passion for music, he is committed to helping artists achieve success in their independent careers.