"The problem of augmented
reality [AR] and virtual reality [VR] is that it is still not seen as useful
for anything beyond marketing or advertising," says Arvolution founder
Octavio Jiménez. In his opinion, "although the technology is not at its
peak, it is already a useful tool, it is not necessary to wait five
years". To help companies make the most of it, Jiménez founded his company
to create solutions tailored to the needs of the client using both types of
technology. For his enterprising work, Jiménez has been chosen as one of the
Innovators Under 35 Latin America 2017 winners by the MIT Technology Review, Spanish edition.
"VR and AR are a necessary prism through which to understand all the
information that the Internet of Things [IoT] and the analysis of big data can
provide," says the young entrepreneur. That is exactly what Arvolution
does. Jiménez explains that his "platform captures information with IoT
sensors, processes it using big data analytics and then displays it in AR or VR
applications."
An example of a service that Arvolution can deliver is the quality monitoring
of processed foods in a processing plant. "Employees could use a tablet or
smartglasses to monitor products and garner information about their qualities,
such as ideal size and color or other metrics", all carried out visually
in a virtual or augmented reality environment, says the creator. Employees can
compare this information with the measurements they have obtained and this data
is then incorporated into a cloud analytics engine which produces qualitative
information in real time.
Jiménez graduated in Digital Animation Engineering from the Universidad
Panamericana in Mexico last year. Before graduating he founded Arvolution;
participated in the Centro de Tecnología e Innovación, a Carso group
initiative; was part of MIT's (USA) 2016 Global Entrepreneurship Bootcamp and
received more than 100,000 euros from the Numa Mexico acceleration program. He
took each of these strides in a very short amount time, consolidating the idea
and creating an attractive product for businesses.
One of those businesses is Grupo Bimbo, which is conducting a pilot using
Arvolution technology at one of their plants in Mexico. They plan to implement
the technology throughout the business in the coming months.
José Martín Molina, Director of the Red Nacional de Centros para la Toma de
Decisiones (National Network of Decision-Making Centers) of the Instituto
Tecnológico y de Estudios Superiores de Monterrey (Mexico), underlines that
Jiménez's business consists of "a value chain with several emerging
technologies which combined could result in high-value added service". The
Innovators Under 35 Latin America 2017 jury member does not doubt that "we
will increasingly see this model being applied to other sectors".
