Krikor Attarian

"Krikor Attarian holds a degree in Information Systems Analysis and a Master´s deegree in Business Administration from the ORT, Uruguay. He is the CEO of the company Kizanaro, which he co-founded with a partner Stefano Zammarelli in 2007.

In just five years, Attarian has managed to win the trust of several national teams (Uruguay, Colombia, Paraguay and Venezuela) and numerous South American professional football clubs (Club Atlético Peñarol, Club Nacional de Football, Atletico Nacional of Colombia, Club Olimpia of Paraguay and Club Cerro Porteño, amongst others) who use Attarian´s systems to guide their training sessions, to track interesting players and to study the strategies used by rival teams.

His K-Studio Professional module, for example, records and classifies plays throughout the duration of the game and creates video summaries that can be viewed during the halftime break “with just one click of the mouse”. This objective analysis of the performance of players is based on over 150 specialized categories and processes about 2,500 events during the 90 minutes of a match. This data, presented in an agile way to the coach, helps the decision making processes, avoiding the need to make decisions based soley only on personal criteria that can be influenced by bias or external pressures.

Another advantage of Attarian’s technology which sets Kizanaro apart from rival products like Nacsport is that Kizanaro sells its products with a great quality of customer service, whose needs they know very well after five years in the football industry.

As proof of this, we can look at the results. In 2010 Attarian traveled to South Africa with the Uruguayan national football team to compete in the World Cup. During the competition Kizanaro software was a key supporter of Coach Oscar Tabarez and the team achieved a stellar performance, reaching the semifinals. The following year, Uruguay won the Copa America competition for the fifteenth time in its history."